Modern building with Tesla logo, surrounded by greenery, featuring outdoor seating with umbrellas and birds in the sky.

YIZHANG TANG

TESLA ＆ Air Protection

Urgent story：Auto air pollution

The air pollution caused by the exhaust of fuel vehicles is an important issue in the current social situation. Although technology is developing rapidly in

today's society, and various new energy vehicles have emerged in daily life to solve this situation, there are still many people who choose to drive gasoline

vehicles. On the one hand, these people have not maintained a positive attitude towards the current situation of air pollution from the bottom of their hearts,

and on the other hand, they believe that the technology of new energy vehicles is not mature. Therefore, I am designing a multi-functional experiential car

show for Tesla in Hyde Park, London. Through this exhibition, I hope to awaken people's positive awareness of low-carbon travel and air protection, inform

them to accept new energy vehicles, and avoid further air pollution caused by fuel vehicle exhaust.

Brand：TESLA

Tesla, a new energy brand, is very famous around the world. The reason why I chose this brand mainly comes from three aspects. Firstly, compared to other

new energy brands, this brand is more well-known, has higher sales enthusiasm, and people's recognition of this brand is also higher. Secondly, this brand

was established in 2003, and its technology is more mature compared to other new energy brands. Finally, I am fortunate enough to have a Tesla. I have

personally experienced and driven Tesla, and I am more familiar with the technology and philosophy of this brand. I think this brand has ushered in a new era

of automobiles and has also maintained its contribution to air environmental protection in society for so long.

Infographic depicting air pollution in London with text and images related to Tesla, SolarCity, and Elon Musk. Features a car emitting pollutants, a map of London with PM2.5 levels, a tree symbolizing environmental themes, SolarCity panels, Tesla's involvement in clean energy, and references to pollution from transportation and industry. Includes statistics and quotes about sustainable development and air quality challenges.
Map of Hyde Park in Westminster, London, showing pathways, gates, and landmarks like The Serpentine, Serpentine Bridge, Memorial Gardens, and various subways.

Location - Hyder park

‘Hyde Park has a larger area, a moderate flow of people, and a strategic location.’

Ideal Sketch

Sequential collage of a spinning green fidget spinner in motion against a black background.

Exhuast

Disassemble and form

Transform into a rectangle

My inspiration comes from car exhaust. I change the shape of exhaust smoke by concretizing the shape of the exhaust image and forming blocks of different sizes. In this process, I transformed these planar shapes and then transformed their shapes from 2D to 3D, creating different spaces. Afterwards, I obtained the internal elements of the exhibition space by creating sketches and I plan to install a maze made of glass revolving doors and place it in the exhibition production, which will make the audience feel the confusion of walking in the hazy air..

Form a three-dimensional form

Transform into a rectangle

Collage with car, smoke, cubes, geometric shapes, architectural interiors, Tesla logo, and narrow canyon.

2D drawing

The car exhibition area is surrounded by uneven glass panels with

green plants printed on them in their withered to vibrant state,

which allows people to feel the role that Tesla cars can play in air

environmental protection.

Exploded architectural diagram with building layers and birds
Architectural rendering of a modern Tesla building with large windows, a parked car inside, trees, grass, and birds in the sky.

The Tesla Auto Show is divided into three zones with black, grey, and white gradients. Black represents the installation experience area, grey

represents the Tesla Auto Show promotion area, and white represents the coffee lounge area. The exhibition consists of a dragon skeleton and

a modular column grid. And through the relationship between light, shadow, and colour, people can immerse themselves in the emotional

reactions caused by poor air quality in this exhibition, thus realizing the importance of air environmental protection from the bottom of their

hearts.

  • Indoor garden with vertical green LED columns and reflective surfaces, people inside; grass on the floor and industrial ceiling above.
  • Futuristic interior with green cylindrical structures and people walking on a grassy floor, surrounded by transparent walls and overhead beams.
  • Futuristic exhibition space with people, car, and digital screens
  • Modern open-air cafe with outdoor seating area, people sitting on sofas, a counter with drinks and snacks, and umbrellas outside, surrounded by greenery.